Earlier in the year I hand drew a web chart with the words “Our Life!” in the middle. (Yes I do crazy stuff like this in my spare time, want to be chart making buddies?!)
From the center I drew a handful of lines to pick a few words I want to represent mine and Brent’s life together. I have done this type of task so many times in contemplating branding and the vision for my business, but I’ve come to realize it is even more important to take the time to figure out the branding of our life.
This has proven to be a great tool for us. It makes decision making easier, keeps us inspired, intentional, and allows us the focus we crave.
One of the words I chose was simplicity, so I have been exploring how I want that to look. Gaining and/or appreciating simplicity is something that has always made me feel so at ease and grateful.
I am learning that it is the simplest things that make me the happiest. For example, every week when we get groceries it makes my heart so full to see this bowl of lemons. It is so beautiful, simple, and good. I love it.

Moving forward I am going to not just appreciate simplicity, but go out of my way to pursue it. Here is a little bit of what this will look like for me moving forward (in no specific order):
1) Pair down belongings (clothes/decor/et cetera)
Every time I purchase 1 new item, purge 3 items.
If I haven’t used it or worn it in a year do I really “need” it? Probably not.
Only buy things if I love them. Love looove them. No buying things that will work “for now” when I know I will make a purchase to replace the item later.
2) Simplicity in relationships
Surround myself with emotionally healthy, positive people.
Give extremely limited time to emotionally unhealthy, negative people when necessary. This includes hiding feeds of any habitually negative people on social media.
Appreciate the high quality of the people closest to me and reiterate my appreciation to them often.
3) Simplicity in time
Create a very disciplined timeline for my days, limiting meetings, tasks and hours per day.
Batch tasks
Schedule time in my day to just be still
4) Simplicity in business
Refine workflow and reduce steps in workflow by eliminating or outsourcing
Limit my number of clientele and work with clients I love
5) Simplicity in Health
Eat well
Move well
Think well
I am sure I will add in more later, but this is what I’ve got on simplicity for now. I would love to hear your thoughts, ways you help simplify your life, or how you’ve created your life brand.
Lots of love,
Sarah DeShaw





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